Join us for another semester of Design Field Notes—an ongoing lecture series part of our course DES INV 95. This speaker series invites a dynamic group of designers, artists, and academics in design-related fields to share their work and practice with our students and public. This event series will be held on Zoom, and is free and open to the public. A Zoom account is required for login and access to this series. Sofia is a Design Strategist with experience ranging from User Experience and Human-Centric product innovation to currently Brand and Marketing in the audio technology industry. Currently, she is focused on building new ventures for the German audio champion Sennheiser, such as piloting its entry in the automotive industry. Ambassador of Design Strategy and user-centric development approaches in a strongly engineering-focused company, she will talk about the necessary engagements needed for such a corporate transformation and the tricks she learned along the way.