John Battelle
Entrepreneur, author and journalist John Battelle is best known for his work in creating digital media properties. Battelle helped to found WIREDmagazine in the 1990s and in 2005, he founded the online advertising network Federated Media Publishing. Also in 2005 his bookThe Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culturewas released, quickly becoming a bestseller that has gone on to be translated into 25 languages. Battelle continues to be an important critical voice, writing on the tech industry and, most recently, the need for change in the industry’s business practices.