Working as a cultural producer in a department of nuero-science focused on reducing the impact of Alzheimers and dementias leads to sleepless nights and interesting observations. An instinctive collaborator and passionate believer in co-creation, Dominic Campbell invites your engagement with his idea - that celebration might be one of the finest routes to a better experience for populations aging at scale. Dominic Campbell is co-founder of Creative Aging International developing innovative strategy to better adapting individuals and systems to aging, using creative and entertainment models that encourage people to “fall in love with their older selves.”A director of the Bealtaine Festival, the world’s first nationwide arts festival celebrating positive aging, he's mentored similar projects in Europe, Australia and the US. Previously he was artistic director of Ireland’s St Patrick’s Festival and co-curator of the “Theatre of” Symposia series with Dublin’s Abbey Theatre, where he helped establish a network of women artists working through theater in conflict zones. Campbell is developing collaboration between artists and scientists exploring the social and health impact of demographic change while working to articulate the transitions of contemporary aging. Presented with the Osher Lifelong Learning Institute (OLLI)