Techlandia, 2016. Coloring and activity book, card game, other mediums.
Our team, Techlandia, used both playful and blunt humor to satirize the exclusionary and sexist nature of the startup world. We designed a platform of games and activities, including a coloring/activity book in which startup member and students can walk through the parallel and very different experiences of “Steve” and “Jasmine” in the imaginary startup “Meta.Morph”. We also designed a card game in which the player card you draw determines your outcome in the game, and in which the players’ choice of companies to work in include, for instance, Washboard, an online service to give you quarters for your laundry, and Wakie, a crowdsourcing app to have people wake you up in the morning, disrupting the alarm clock. The startups, all taken from real Silicon Valley ventures, have trivial purposes, silly names, and large amounts of venture funding. The platform is tied together with the balloon-butt logo (pictured above) representing both the tech “bubble” and the “bullsh*t” in the startup world. Continuing in our partially serious, partially ironic vein, we plan to launch this suite of products as a real startup.
Suraiya Luecke, B.A. Molecular Cell Biology & Public Health (2016)
Christine Nguyen, B.A. Sociology & Art Practice (2016)